Budapest - Kutyaszar Campaign

I had heard the new that Budapest was cracking down on dog poop, but I didn't believe it. You see, everyone in Budapest has a dog and everyone believes their little kutya has the right to poop anywhere and they can't be bothered to pick up after him or her. And there have been campaigns in the past that did about as much as a No Smoking sign. The first two signs of the campaign I saw didn't give me much more hope...

Kutyszar Campaign Poster Originally uploaded by amyehawthorne	Kutyaszar Campaign mini Poster Originally uploaded by amyehawthorne

Though they were everywhere - these two were on a giant street pole thing and a parking meter - I had seen it all before. In 1999, they trotted out pretty much the same images - funny, cute dogs with visual puns or other humor about going to the bathroom properly.

Then I saw this GIANT poster at Nyugati Ter:

Kutyaszar Campaign Shoes Text Originally uploaded by amyehawthorne

Kutyaszar Campaign Shoes Poster Originally uploaded by amyehawthorne

The text shows the staggering statistic that 40 tons of dog poop ends up in the street daily. And the shoes remind you exactly where it REALLY ends up. So, this was clearly a bigger campaign than the last.

But what makes me believe this might actually work is this:


Kutyaszar Campaign Bags
Originally uploaded by amyehawthorne.